These days, you have to more than fake it to make it, and typically speaking, it all boils down to personal branding. You have to be a content creator. You have to make every single person on Instagram and TikTok guess which person in your band is actually the drummer, and which of you are faking it. In most cases, it’s the one person who doesn’t play the drums like a total fuckwit. You need to do reaction videos, review food in your car, schedule three posts a day across all social platforms, share them in your stories, let people share your posts in their stories, and share the stories you’re tagged in that were sourced from your original post. At some point, you actually have to practice your instrument, and then you need to post the screenshot of your Notes app that’s a wall of text about how you need to pause the project for your mental health. Gaming the algorithm is serious...